Job Summary
We are looking for a results-driven SEO Expert with 3+ years of hands-on experience in search engine optimization, keyword research, technical SEO, and content strategy. The ideal candidate should have a strong understanding of Google ranking factors, analytics tools, and on-page/off-page SEO techniques to improve website visibility, organic traffic, and search rankings.
Key Responsibilities
- Develop and implement effective SEO strategies to improve organic search rankings.
- Perform keyword research, competitor analysis, and market trend analysis.
- Optimize website content, landing pages, meta titles, descriptions, headers, and internal linking.
- Conduct technical SEO audits including crawl analysis, indexing issues, page speed optimization, schema markup, and mobile usability.
- Monitor website performance using SEO and analytics tools.
- Manage off-page SEO activities including backlink building and outreach campaigns.
- Collaborate with content writers, developers, and marketing teams to ensure SEO best practices are implemented.
- Track, analyze, and report SEO KPIs such as traffic, rankings, CTR, and conversions.
- Stay updated with the latest Google algorithm updates and SEO trends.
- Recommend improvements for website architecture, UX, and content strategy.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, IT, Business, or related field.
- Minimum 3 years of proven experience in SEO and digital marketing.
- Strong knowledge of: On-page SEO, Off-page SEO, Technical SEO, Local SEO, and SEO reporting & analytics.
- Experience with SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
- Basic understanding of HTML, CSS, and website development concepts.
- Excellent analytical, communication, and problem-solving skills.
- Experience in WordPress or CMS-based websites is a plus.